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Course Adoption Notes for Copywriting That Sells High Tech
by Janice M. King
This book is ideal for use as a text in upper-division undergraduate courses or certificate programs in technical communication, advertising, public relations, and marketing. Copywriting That Sells High Tech is organized in a logical sequence for developing skills and practicing techniques from the start to finish of a marcom project. Exercises and checklists, suitable for classroom assignments, prompt further exploration by students and provide opportunities for practice.
Copywriting That Sells High Tech covers issues and projects that students will address on the job. The book's highly practical focus will make it a daily reference once they become working professionals.
The book encourages further study with its glossary of common terms in technical marketing communication, extensive bibliography and resource lists both in the text and on the companion Web site, an index, and references for all examples and citations.
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“This book is ideal for the marketing communications writer working for a technology company. In it you will find more than 300 pages of valuable content when writing for the Web or crafting written words for any type of marketing materials.” Michael A. Stelzner, Founder of WhitePaperSource.com
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Requesting an Examination Copy
An examination copy will be provided upon request to instructors of qualified courses. To request a copy for course adoption consideration, please complete the form below, then click on the Submit button. All information on the form will be verified by the publisher before the examination copy is shipped.
* Required
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